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Acne Studios x Kylie Jenner
In an unexpected twist of fashion tales, Acne Studios has chosen to spotlight Kylie Jenner in their forthcoming Fall/Winter 2023 denim campaign. Heralded as the siren call of the season, it is an enthralling mixture of legacy denim, revolutionary design, and Kylie’s unabashed self-adoration.
Drenched in the raw and moody streets of Los Angeles, the campaign is spearheaded by Dutch luminary, Carlijn Jacobs. It dares to tread the line of reinvention and homage by presenting Kylie in a bold, unfiltered avatar. The fashion doyenne is unspooled in oversized silhouettes, contrasting beautifully with distressed and gritty washes of Acne's newest denim collection.
Jonny Johansson, the creative genius behind Acne Studios, remarks on denim’s pivotal role. Born from a mere 100 pairs in 1996, the legacy still thrives, with jeans serving as the centrifugal force in one's wardrobe. According to Johansson, "Denim is the axle for everything else in your wardrobe.”
Kylie herself becomes a canvas, exuding the seasonal mood with wet-look tresses and a body-paint splash. The standout, however, is the introduction of the ‘2023’ - a unisex, vintage-distressed revelation. It's accompanied by the ‘2021’, a callback to a more laid-back silhouette, and the majestic sweep of the ‘Dacna’ denim maxi dress. Paired seamlessly with Acne Studios’ newest accessories, including the raw-cut Multi-Pocket bag and FW23 eyewear, it’s a nod to the future while treasuring the past.
While new to this side of the lens for Acne Studios, Jenner's relationship with the brand isn’t fledgling by any means. An ardent attendee of their Spring/Summer 2023 Paris show, she has been an organic ambassador, folding their creations into her iconic style. The admiration is mutual, with Jenner expressing her fondness for the campaign's stripped-back strength.
In a bid to immortalize Jenner’s unabashed confidence, Jacobs endeavors to echo her "unapologetic self-love". With images where Kylie not just faces, but embraces herself, Jacobs believes it portrays a woman in absolute command, unabashed in her desires and her self-compassion.
